About us
Dear customers and fans of ice hockey,
I had the idea to open a specialized shop selling hockey equipment while still active as a professional hockey player. I managed to realize this immediately after finishing my hockey career, so I started another stage of my life. Ice hockey has accompanied me all my life, so I could apply my existing knowledge and experience in a different field of hockey.
It all started with the opening of a specialized retail store in Pardubice in 1996. Our next steps went to Prague, where in 2006 another branch with administrative and warehouse facilities was opened. Since 2010 we have the exclusive right to distribute CCM equipment. In 2014 we entered the Slovak market and we are currently expanding into the Hungarian market. We now operate 6 retail stores in the Czech Republic and 4 retail stores in Slovakia. We provide professional service to more than half of the clubs in the Czech hockey Extraleague and in the Slovak highest league. Our portfolio also includes Hungarian clubs and clubs from lower leagues in the Czech Republic and Slovakia. At the same time, we also operate as a wholesale for our retail partners, which have their stores throughout the Czech Republic and Slovakia. In 2021 the majority owner of STŘÍDA SPORT, s.r.o. company became a lawyer Jiří Besser specializing in commercial law, mergers and acquisitions.
We believe that you will find everything for your hockey and you will be satisfied with our products and services.
The company thus became an integral part of the BEE Sport Group holding.
All the best,
Martin Střída
General manager of STŘÍDA SPORT company
Establishment of the company
1996
Opening of a branch in Prague
2006
Official distributor of CCM brand
2010
Entry to the Slovak market
2014
Opening of a Slovakian retail stores
2017
Entry to the Hungarian market
2018
Incorporation into the BEE Sport Group holding
2021
1996 - Establishment of the company
2006 - Opening of a branch in Prague
2010 - Official distributor of CCM brand
2014 - Entry to the Slovak market
2017 - Opening of a Slovakian retail stores
2018 - Entry to the Hungarian market
2019 - New e-shop
2021 - Incorporation into the BEE Sport Group holding